A Greenlandic start-up has dreamt up the idea of collecting “untouched” ice from the Arctic and shipping it to Dubai where it can be enjoyed in fancy cocktail bars. How refreshing.
While some might say this sounds like a slow-motion environmental disaster in the making, the company insists its business intends to protect the environment, all while supporting local communities in Greenland.
Known as Arctic Ice, the company claims its ice will be harvested from the “pristine glaciers of Greenland”. Lab tests will then be carried out to certify the ice is safe to consume and of a desired quality – phew,
The company says it will opt for carbon-neutral vessels in the future, suggesting that good old-fashioned
Once the ice arrives in the United Arab Emirates, it will apparently be subject to further testing and quality control. Finally, it will be sent out to “A-list bars” and premium restaurants for the sole purpose of chilling drinks.
“Arctic Ice is sourced directly from the natural glaciers in the Arctic which have been in a frozen state for more than 100,000 years. These parts of the ice sheets have not been in contact with any soils or contaminated by pollutants produced by human activities. This makes Arctic Ice the cleanest H20 on Earth,” Arctic Ice said on
The company has produced several slick promotional videos, which have been posted on their social media accounts, to explain their business.
The start-up has already attracted some heat on social media. Redditors on the r/NotTheOnion subreddit were less than welcoming to the company’s plan, with users describing it as “speed running climate change”. Other media reports of the news were met with an array of comments, ranging from “Oh, come on. How’s that necessary” to “Our Civilization is doomed.”
The shipping industry emits
It’s such an outlandish idea that you might be mistaken for thinking it’s a viral marketing stunt, designed to parody how unconstrained capitalism and complacency are fanning the flames of the
They are also not the first people to entertain this money-making scheme. In the early 19th century, Boston businessman
He eventually ended up masterminding the international ice trade across South America, Europe, and Asia. Needless to say, however, freezers hadn’t been invented yet and
IFLScience reached out to Arctic Ice with a few questions, but they did not respond at the time of publishing. We’ll update the article with their comments, if and when they get back to us.